Google Ads and SEO both are search engine marketing strategies that generate more traffic on your website and thus resulting in more leads and probable business conversions. But a well devised Google Advertisement Campaign can work much faster for a business to get traction and coveted first spot in search. When searching for a particular business type, if the target audience is not able to find your website, they are obviously not going to buy your product or services and this is where Google ads come in place. They help your brand or business climb upto the top in search engine results for specific keywords and thus allow more and more people to see your website and generate traffic and potential leads.

While SEO marketing helps in long term growth, a good ad campaign helps bridging the gap between organic SEO and a social media campaign, resulting in immediate traffic and helping you connect with your target audience. Pay-per-click advertising is a great way to market and gain higher visibility on search engines such as Google and help in converting about 50% of visitors than organic ones. This advertising mechanism is one of the most sought after tactic in the world of digital marketing.