Mould Pro Australia
Case Study
Mould Pro Australia – From Clicks to Calls with Google Ads + SEO
Case Info
Client Since:
2010
Industry:
Mould Removal & Remediation Services
Services Provided:
Website Design, Landing Page Optimisation, Google Ads Management, SEO, Google Business Profile Optimisation
⚠️ The Challenge
Mould Pro provides professional mould removal and prevention services across Sydney, Brisbane, and Melbourne. While they offered certified expertise and high-quality service, their online visibility and lead generation were inconsistent.
They had:
A website that wasn’t fully optimised for conversions
High spend on Google Ads but with low ROI
Limited visibility on organic search for competitive mould removal keywords
A need for more consistent calls and enquiries across multiple locations
Competitors with stronger SEO and Ads strategies were winning enquiries, leaving Mould Pro behind.
💡 The Solution
We executed a combined Google Ads + SEO strategy to maximise both short-term lead flow and long-term growth.
Google Ads Management
Designed and launched high-converting, location-specific landing pages for Sydney, Brisbane, and Melbourne.
Implemented ad extensions (callouts, sitelinks, structured snippets) to improve click-through rates.
Tracked and optimised campaigns with call tracking and conversion monitoring.
Reduced wasted ad spend with negative keywords and better targeting.
SEO Optimisation
Created keyword-rich service pages targeting “Mould Removal Sydney”, “Mould Removal Brisbane”, and related terms.
Optimised Google Business Profiles with updated categories, local posts, and customer reviews.
Added local landing pages and city-specific content to capture geographic searches.
Website & Conversion Focus
Improved page speed and mobile responsiveness.
Clearer CTAs (“Call Now”, “Request Free Quote”).
FAQs addressing customer concerns (health risks, costs, process).
📈 The Results
Within months, Mould Pro saw measurable growth in both Ads and SEO performance:
✅ Google Ads ROI Boost – Higher conversion rates, lower cost-per-lead
✅ Top 3 Rankings in Sydney and Brisbane for “Mould Removal” keywords
✅ #1 in multiple local searches across Parramatta, Blacktown, and North Parramatta
✅ Steady flow of phone calls and enquiry forms every week
✅ Enhanced credibility with verified Google reviews and consistent updates
“Thanks to Trinity, our phones haven’t stopped ringing. The combination of Google Ads and SEO has kept us busy year-round. We’re finally converting clicks into real customers.”
– Mould Pro Team
🧰 Services Used
Google Ads Campaign Setup & Ongoing Management
Landing Page Optimisation
SEO for Local + Service Pages
Google Business Profile Management
Content Writing (FAQs, CTAs, Metadata)
Conversion Tracking & Reporting
📍 Location Targeting
Sydney Metro, Parramatta, Blacktown, North Parramatta, Brisbane City, and Greater Melbourne suburbs.
🏆 Outcome
With Trinity Web Solutions’ support, Mould Pro has:
A reliable, conversion-focused Google Ads campaign
Top local SEO rankings in multiple cities
Continuous inbound calls and enquiry forms
A proven balance of short-term paid success + long-term organic growth
🚀 Ready to Maximise Every Click?
If you’re spending on Google Ads but not seeing results, Trinity Web Solutions can help you turn traffic into leads.